Within a model range there are often several body styles. But except the shape, there are often many other differences. Mercedes-Benz uses the new 2012 C-Class relaunch and juxtaposes the Sedan with the Coupe. How do you highlight two seprate cars equally? MB USA created a webspecial where the user is guided through the features, while having [...]
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In times of Social Media and the explosion of active users, the curation of engaging content is getting crucial for an online success. Toyota reacted on that development with a series of branded content, that was launched in late 2010. The Toyota Prius Projects have reached its 14th edition, where a collection of four renowned artists [...]
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Here is a neat iAd from Volkswagen which ran in the Auto Esporte tablet magazine recently. Created for the Tiguan, the iAd showcases the Park Assist II feature that is now available, even off road. The iAd challenges readers to place their finders on the target spots which triggers the Volkswagen Tiguan to “self park” [...]
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As we look back on 2011 in our rear view mirror, we take a moment to look at the top 20 viral automotive videos. These videos all hit it big on YouTube, and spread like a grease fire on various social networks throughout the year. Everyday brands are fighting each other for consumers’ attention. Going [...]
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It seems that everybody is nowadays on one or more social networks, and much more this will be the case for upcoming generations. And also there is a dramatic change coming in terms of how and with what we are communicating (read here about the Top 10 game changers of communication). Automotive won’t be excluded [...]
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To celebrate the launch of Toyota’s FT-86 II concept sports car at the Tokyo Motor Show in December, creative agency Party has painted a mural on a wall in front of the busy Shinjuku Station in the city, which viewers can interact with online… The website connects live to the painted mural via UStream. Viewers [...]
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Striking lines, sharp handling and amazing technological achievements are familiar hallmarks for Mercedes-Benz cars, and today Mercedes-Benz UK has announced that these qualities are transferring into the virtual world for an exciting, entrancing new online marketing campaign. Designed to attract younger people to Mercedes-Benz, Escape The Map opens in a beautiful virtually-rendered Hong Kong, where [...]
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Some Social Media Tools have set standards, that undoubtly work in order to engage their users or to drive viral effects. For example, Foursquare rewards their users with special Badges which describe a specific behaviour and translate the users’ affection to special actions, locations or topics. Badges are a key element of the basic Foursquare [...]
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Crowd Sourcing and Social Media are taking the next step as it seems. Lately we have seen several activities that offered a customized (real) product via a social media campaign. Next in line is Volkswagen in the Netherlands and the germany agency Achtung. Fanwagen is a “Like”-campaign on the Facebook Profile of VW NL, which basically gives the [...]
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We here at Autofspace all love cars. Of course we also love computer games. And I’m sure all of us have spent much time in the past with racing games like Test Drive, Need for Speed or Gran Turismo. Why? Because we got the chance to let those machines hurrling, those V8′s roaring and those [...]
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Become a friend with your Toyota
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BMW ConnectedDrive
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Hyundai Equus Manual iPad App
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Renault Facebook "Likes" in real life
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Fiat: Street Evo iPhone App Case Study
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meg43tr44gi joe: I love your website Toyota “Swagger Wagon...
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Amélie: Woah very impressive!!! Here is the link to the ex...
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Sven: Scenes of oh so many old Chevy commercials from th...
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Steffen: Wow! Heißt das neue Zauberwort etwa "Co-Creation" ...
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Jay Delgado: Uff da! Another rude, ungracious character in t...