Somehow it’s funny, but a quite obvious AR application seems to have waited, until AR has gotten into mass consumer’s attention. Already a year ago, austrian AR company Mobilizy introduced their new idea for the first time and now, since December 2010, the idea has become (augmented) reality.
Wikitude Drive is the worlds first fully functional mobile AR navigation system with global coverage (for Android 2.1 and above). It is a light weight turn-by-turn navigation system that uses Augmented Reality. Wikitude Drive launched today in Austria, Germany and Switzerland!! All other countries, please stay tuned!
Nevertheless, there are still good reasons for a traditional and/or 3D map-view, like bad driving conditions with darkness, fog or hard rain. With just one tap on the cell phone’s touch screen, you can switch between the Augmented Reality and the map-view which comes from Navteq.
The app costs 9,99 Euro, weighs only 867 kb and is available as a seperate app. Future integrations of Wikitiude Worlds are in progress. From now on, the driver doesn’t have to take his eyes from the street.