Toyota’s Fastest Painted Website

Posted on 28. Nov, 2011 by Martin Biela in Digital Campaign, Outdoor, Production

To celebrate the launch of Toyota’s FT-86 II concept sports car at the Tokyo Motor Show in December, creative agency Party has painted a mural on a wall in front of the busy Shinjuku Station in the city, which viewers can interact with online…

The website connects live to the painted mural via UStream. Viewers can then click on various elements in the painting that link to interesting things online. Some of these are Toyota-based, such as info on the new car, but others are less sales-orientated.

Tags: App, Facebook, Interactive Video, Toyota