Honda reveals Dots Map.

Posted on 08. Dec, 2011 by Goran Minov in Customer Utility

It seems that everybody is nowadays on one or more social networks, and much more this will be the case for upcoming generations. And also there is a dramatic change coming in terms of how and with what we are communicating (read here about the Top 10 game changers of communication).

Automotive won’t be excluded from this trend. We had been reporting on Toyota’s approach into Social with their “Toyota Friends” program for owners. Now also Honda revealed plans for a similiar, even broader platform, called “dots map” which stand for ‘Design Our Transportation Story’.

The key is to “extend the sharing of floating car data [...]  from cars to people and to society, to connect people through social media and other technologies”.

At the 42nd Tokyo Motor Show 2011,  Takanobu Ito, President, Honda Motors, said

“Offering a variety of services for our customers that enhance the value and enjoyment of the automobile is as important as the new values offered by our products. Our signature service is the Internavi, which is an interactive car navigation service that utilizes Honda’s original floating car data (driving data).

This service has been widely utilized, and the “Traffic Information Maps”, which we released in response to the Great East Japan Earthquake to help people go in and out of the affected areas, received the 2011 Good Design Grand Award. ”

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Tags: communication, Community, Honda, social network