Toyota Prius Signature Series

Posted on 16. Jan, 2012 by Goran Minov in Digital Campaign

In times of Social Media and the explosion of active users, the curation of engaging content is getting crucial for an online success. Toyota reacted on that development with a series of branded content, that was launched in late 2010.

The Toyota Prius Projects have reached its 14th edition, where a collection of four renowned artists had to come up with ideas to “reinvent” the Prius and underpin uniqueness with an one-of-a-kind look.

Prius people are making the world more interesting. And over the course of the next year, we’re going to show you how. Projects can happen anywhere, but we’ll be documenting them all here.

Therefore the artist had to design decals with their very own style. Check out the videos to discover the process of the creations and “how the spirit of the Plug-in inspired such bold visual expressions“.

Joshua Davis

Aaron De La Cruz

Geoff McFetridge

Huntergatherer

Tags: Art, Branded Content, Hybrid, Toyota