Mercedes-Benz: Sedan vs. Coupe

Posted on 23. Jan, 2012 by Goran Minov in Digital Campaign

Within a model range there are often several body styles. But except the shape, there are often many other differences. Mercedes-Benz uses the new 2012 C-Class relaunch and juxtaposes the Sedan with the Coupe.

How do you highlight two seprate cars equally?  MB USA created a webspecial where the user is guided through the features, while having the chance to switch between the Sedan and the Coupe. The interaction reveals a nice CGI morph effect that also alters the specific mood.

The interactive piece is set in a great 3D scenery where parts of real film are posted into, so a futuristic feeling comes across.

It seems there is no specific spot for this campaign, but several nice ones across the new 2012 C-Class models, just like this impressive one:

C-Class Sport Spot

Tags: CGI, Interactive Video, Mercedes