Volkswagen has put lots of energy (as in “marketing-budget”) into their latest and smallest model “up!”. The city car now has a new campaign to strengthen its position as a fun and friends car.
Most things are more fun when done with friends. Just as cruising. Therefore the new Facebook campaign calls fans to grab three of their friends and to come up with the craziest and coolest idea what they can think of. Whether its a new sport poem lighting (“Gedichtheben”) or just a crazy stunt infront of the camera. Everyone can start a team at this competition, the community will vote the best team-idea and the winner will win a brandnew “up!”. Sorry, all members of the winning team will win a brandnew car.