autofspace

Juke-R: Fun Concept to Reality

Posted on 11. May, 2012 by Goran Minov.

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Nissan has announced that its innovative Juke-R crossover will be made available to buy in a very limited run on build-to-order basis. The 3.8-litre, 160mph Juke-R made its global debut in Dubai in January this year, attracting enormous attention and, as a result, Nissan has now received firm orders for three cars to be built. Two [...]

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Honda’s Pintermission

Posted on 10. May, 2012 by Goran Minov.

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Brands are actively using Pinterest for promotion. Since its launch in 2010, it has 10 million monthly users and is growing even faster than today’s big social media platforms did during their starting phase. And with growing user numbers, the audience for marketing campaings is growing. Several brands have realized that already. For example, Honda rolled out a ‘Pintermission’ [...]

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Ford Park Pinball

Posted on 25. Apr, 2012 by Goran Minov.

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Ford show with real drivers, how difficult - or easy - it is possible to park a car in Paris. For their latest commercial of the “Park Assist” they teamed up with Ogilvy & Mather Paris to come back to their own cultural experience: The Parisians are worst when it comes to parking their car in the city center. You try everything without mercy - no matter the cost- and they also like to watch each other during their maneuvers to see if the driver can actually squeeze his car into the gap. “This is the perfect cultural insight for the technology of Ford [...]

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VW Amorak Flipdrive.

Posted on 25. Apr, 2012 by Goran Minov.

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There is always different ways a funktion or an object can be used. Communicate not the most obvious one to surprise your audience. Just like Volkswagen did with their special use of Facebooks photo album, which they called Flipdrive. For the new model, the VW Amorak, McCann Istanbul presents a little campaign on Facebook, called Flipdrive, to show that [...]

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The future of connected cars

Posted on 21. Apr, 2012 by Goran Minov.

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So far car connectivity mainly deals with infotainment systems. From location-based information, over telematics to streaming music. It’s still the beginning of connected cars and Internet services in vehicles, technology has to develop and standards have to be settled. As with almost all technological development, it’s first about playing around and then spinning-off real services for the [...]

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Nissan GT Academy 2012.

Posted on 18. Apr, 2012 by Goran Minov.

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Nissan and PlayStation® have joined forces again to run the fourth year of the innovative GT Academy virtual-to-reality racing competition. While the four previous GT Academy graduates line up in top-level race series in 2012, the programme that set them on their path to motor sport fame has been expanded and will now incorporate four separate [...]

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Project Detroit.

Posted on 18. Apr, 2012 by Goran Minov.

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What happens when you put a Ford Mustang, Microsoft and West Coast Customs together in a box and shake it as hard as you can? Out comes a connected-device scenario of the automotive future. A dream car that can exist, thanks to West Coast Customs, who turned a 2012 Ford Mustang with a 1967 fastback body into the [...]

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Smart story in ASCII.

Posted on 11. Apr, 2012 by Goran Minov.

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Small places and space efficiency has been Smart’s communication topic by nature. Now Smart Argentina and BBDO came up with a nice little idea that fits a commercial into 140 characters. Well, sort of. Actually, it’s a stop-motion animation, written in ASCII, that comes to life, when the users stars to scroll down using the [...]

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Scion iQ and Donuts.

Posted on 05. Apr, 2012 by Goran Minov.

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Minicars like MINI, Smart or the Scion iQ all have the same problem: they’re small. Perfect for city traffic and parking, but still you want to be able to carry home your shopping, transport new accessories for your apartment or stroll around with your friends. The marketing people over at Scion obviously have same very [...]

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Social Roadtrip with VW Beetle

Posted on 04. Apr, 2012 by Goran Minov.

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Volkswagen surprised his Facebook fans with an interactive ”social game”. Wolfsburg sends Beetle fans with their new Facebook campaign on a virtual European road trip. Together with Tribal DDB and in cooperation with Facebook, the campaign “Hitchhike with a Like” has been developed to promote the new 21st Century Beetle. All users, who become a fan of the new VW Beetle on Facebook are able to participate in the “social game”, which leads them on a virtual road trip through the most beautiful cities in Europe. A total of 256 different road trips are [...]