autofspace

Lexus: Point Of No Return

Posted on 02. Feb, 2012 by Goran Minov.

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It’s not long ago, since Facebook launched the Timeline in first public beta. Now it’s rolling out for every profile. While marketers and brands are pondering on how Timeline will be implemented on Brand Pages, users and brands are getting creative with it. Lexus decided to mimic Timeline for the introduction of the company’s 2013 GS model. [...]

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Mercedes-Benz: Sedan vs. Coupe

Posted on 23. Jan, 2012 by Goran Minov.

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Within a model range there are often several body styles. But except the shape, there are often many other differences. Mercedes-Benz uses the new 2012 C-Class relaunch and juxtaposes the Sedan with the Coupe. How do you highlight two seprate cars equally? MB USA created a webspecial where the user is guided through the features, while having [...]

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Toyota Prius Signature Series

Posted on 16. Jan, 2012 by Goran Minov.

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In times of Social Media and the explosion of active users, the curation of engaging content is getting crucial for an online success. Toyota reacted on that development with a series of branded content, that was launched in late 2010. The Toyota Prius Projects have reached its 14th edition, where a collection of four renowned artists [...]

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Honda reveals Dots Map.

Posted on 08. Dec, 2011 by Goran Minov.

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It seems that everybody is nowadays on one or more social networks, and much more this will be the case for upcoming generations. And also there is a dramatic change coming in terms of how and with what we are communicating (read here about the Top 10 game changers of communication). Automotive won’t be excluded [...]

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Ford Social Badges

Posted on 17. Nov, 2011 by Goran Minov.

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Some Social Media Tools have set standards, that undoubtly work in order to engage their users or to drive viral effects. For example, Foursquare rewards their users with special Badges which describe a specific behaviour and translate the users’ affection to special actions, locations or topics. Badges are a key element of the basic Foursquare [...]

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VW Fanwagen

Posted on 04. Nov, 2011 by Goran Minov.

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Crowd Sourcing and Social Media are taking the next step as it seems. Lately we have seen several activities that offered a customized (real) product via a social media campaign. Next in line is Volkswagen in the Netherlands and the germany agency Achtung. Fanwagen is a “Like”-campaign on the Facebook Profile of VW NL, which basically gives the [...]

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Forza Motorsport 4: EVs are taking over

Posted on 31. Oct, 2011 by Goran Minov.

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We here at Autofspace all love cars. Of course we also love computer games. And I’m sure all of us have spent much time in the past with racing games like Test Drive, Need for Speed or Gran Turismo. Why? Because we got the chance to let those machines hurrling, those V8′s roaring and those [...]

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Ford Fiesta and Instagram

Posted on 19. Oct, 2011 by Goran Minov.

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Since Instagram launched it inspired mobile photographers and reached 150 Mio. uploaded photos after just 10 months – that’s 1,3 Mio. per day. Compared to Facebook’s users, who upload 2 million photos per day, it can be called a hit withouth a doubt. Now Ford Germany started a photo competition that uses the Instagram API, called Fiestagram. The mechanic [...]

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Social roadtrip with Nissan

Posted on 28. Sep, 2011 by Goran Minov.

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Roadtrips have always been great for telling engaging stories and sharing emmersive experiences. And funny ones. Talking about “engaging” and “sharing”, of course, it also makes very much sense, to combine a roadtrip with the social media tools of today. That’s what Nissan and Critical Mass, Calgary were thinking, when the came up with the idea [...]

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Ford Mustang: Customize. Share. Battle.

Posted on 26. Sep, 2011 by Goran Minov.

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Now this is a pretty amazing piece of an enganging interactive idea within the “standard” set for a car manufacturer’s site. Ford launched the Mustang Customizer. That part of a website that allows interests and enthusiasts to create their very own Mustang. It’s all as we know it from selecting colors, accessories and decals to [...]