autofspace

Audi mobile car configurator

Posted on 03. Apr, 2012 by Goran Minov.

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Car configurators belong to every manufacturers standard assets. No doubt. The configuration is considered to be one of the interest’s major step to becoming a buyer and owner. But the process of “kicking the tires”, how it was called in the old days, is constantly transforming, as the customers and their possibilities are moving on [...]

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Maserati Masterclass Programme

Posted on 29. Mar, 2012 by Goran Minov.

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Many luxury products offer their customers and prospects an added value with special teaser and test programms. For car manufacturers typically test drives and programmes of driving courses on race tracks, unual or exotic locations help to tie a bond between customer and brand. Luxury car brands now seem to go a slightly different direction, [...]

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Peugeot on Pinterest.

Posted on 26. Mar, 2012 by Goran Minov.

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Pinterest seems to be on every screen. It grows rapidly, mainly by mouth-to-mouth. For all who haven’t had the chance to sneak a peak: it’s an online pinboard where you can post links and categorize them. The focus lies on pictures, so that you have an appealing photo wall instead of a nurdy link collection. How [...]

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Want an R8.

Posted on 23. Mar, 2012 by Goran Minov.

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There are many Twitter campaigns out there, but just a few ones that have such a huge effect, that they ask for a sequal. Last year, Audi launched a somewhat small campaign where people could show their passion and affection of the R8 sports car, by just using the hashtag #WantAnR8. Since then it has [...]

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Autofspace in an Nutshell

Posted on 14. Mar, 2012 by Goran Minov.

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infographic created with visual.ly

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Subaru Interactive Brochures

Posted on 09. Mar, 2012 by Goran Minov.

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Subaru has worked hard to brand itself as an eco-friendly car company. Today, that reputation gets a boost from six new, digital brochures touting Subaru’s 2012 lineup of vehicles. The brochures are available for the 2012 Impreza, Impreza WRX/STI, Legacy, Outback, Forester, and Tribeca – just visit the Subaru website and select the vehicle you’d like to review. (There are [...]

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Mercedes A-Class Webspecial

Posted on 09. Mar, 2012 by Goran Minov.

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On time for the world premiere on the Geneva Motorshow, Mercedes launched the webspecial for their new A-class model. Webspecials have been a part of digital marketing and model launches already in the past. But this one is by far one of the most impressive ones. In many ways. First, it’s a visual highlight. The [...]

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Behind Fascination of Mercedes Viano.

Posted on 05. Mar, 2012 by Goran Minov.

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Mercedes sexed up their transporter Viano with a new campaign that scientifically underpins the benefits of the van by researching the drivers’ reactions of the the new Viano models. A renowned professor and a group of contestants underwent four diffrent experiments. Every experiement has a specific focus that represents one models of the Viano range, e.g.researching peoples’ [...]

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The invisible F-Cell from Mercedes

Posted on 04. Mar, 2012 by Goran Minov.

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The engineers at Mercedes have been working on alternative motors since decades, and were always listed as one of the leading manufacturers. The always counted on the F-Cell vehicle, based on hydrogene, which slowly seems to be coming to market. To promote its new fuel cell vehicle, instead of placing it squarely in front of [...]

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Audi Urban Future Initiative.

Posted on 02. Mar, 2012 by Goran Minov.

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Experiments in Motion is a research initiative conducted by the Columbia University Graduate School of Architecture, Planning and Preservation in partnership with Audi of America to develop and test new paradigms in the relationship between motion, mobility and design. The program draws from global thought leaders from around the university, architecture and design professionals, and [...]