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	<description>digital online automotive campaigns</description>
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		<title>Mini USA introduces iPhone and Black Berry App for Roadside Assistance</title>
		<link>http://autofspace.com/2009/09/19/mini-usa-introduces-iphone-app-for-roadside-assistance/</link>
		<comments>http://autofspace.com/2009/09/19/mini-usa-introduces-iphone-app-for-roadside-assistance/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 20:06:59 +0000</pubDate>
		<dc:creator>Martin</dc:creator>
				<category><![CDATA[Customer Utilities]]></category>
		<category><![CDATA[Customer Utility]]></category>
		<category><![CDATA[iPhone App]]></category>
		<category><![CDATA[Mini]]></category>

		<guid isPermaLink="false">http://autofspace.com/?p=30</guid>
		<description><![CDATA[Let’s face it. Right now there a lot of  car manufactures iPhone app’s coming out. Most of them are not even fitting to a campaign and are like a good excuse to be part of the iPhone App hype. „Not another really bad race game from a car brand“.
But thanks to Mini USA. In cooperation [...]]]></description>
			<content:encoded><![CDATA[<p>Let’s face it. Right now there a lot of  car manufactures iPhone app’s coming out. Most of them are not even fitting to a campaign and are like a good excuse to be part of the iPhone App hype. „Not another really bad race game from a car brand“.</p>
<p>But thanks to <strong>Mini USA</strong>. In cooperation with <strong>Allstate</strong> they launched the roadside assistance app for iPhone and Black Berry.</p>
<p>The app enables a one-touch connect with roadside assistance service and most importantly, uses the devices’ built in location (GPS) identification to relay the exact position of the disabled car.</p>
<p></em></p>
<p><img class="alignnone size-full wp-image-39" title="mini_usa_iphoneapp_roadside_assistance_01_20090919" src="http://autofspace.com/html/wp-content/uploads/2009/09/mini_usa_iphoneapp_roadside_assistance_01_20090919.jpg" alt="mini_usa_iphoneapp_roadside_assistance_01_20090919" width="318" height="478" /></p>
<p></em></p>
<p>Ok. Now you are thinking GM’s OnStar could do the same. But the capabilities of an onboard service are limited, when you are locked out of the car or your battery is dead. And of course it is so much hipper.</p>
<blockquote><p><strong><em>&#8220;MINI owners appreciate technological innovation and will welcome the additional peace of mind that comes from having fast, easy access to the free roadside services provided during their warranty period,&#8221; said Jim McDowell, Vice President MINI USA. </em></strong></p></blockquote>
<p><em></p>
<p>So check out the video how it works. And very positve Mini and Allstate seeded that video with the official press release.</p>
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<p></em></p>
<p>You can download the <a href="http://ax.itunes.apple.com/WebObjects/MZStore.woa/wa/browserRedirect?url=itms%253A%252F%252Fax.itunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewSoftware%253Fid%253D324306093%2526mt%253D8">iPhone app</a> directly over the app store or <a href="http://www.allstateroadsideservices.com/mini/">the microsite</a>.</p>
<p><a href="http://www.allstateroadsideservices.com/mini/"><img class="alignnone size-full wp-image-72" title="mini_usa_iphoneapp_roadside_assistance_03_20090919" src="http://autofspace.com/html/wp-content/uploads/2009/09/mini_usa_iphoneapp_roadside_assistance_03_20090919.jpg" alt="mini_usa_iphoneapp_roadside_assistance_03_20090919" width="482" height="446" /></a></p>
<p></em></p>
<p>Official press Release</p>
<p><strong><em>MINI IS THE FIRST MANUFACTURER TO LAUNCH A MOBILE APPLICATION FOR ROADSIDE ASSISTANCE</em></strong><em> </em></p>
<p><em>MINI owners can now access roadside assistance with the touch of an icon</em></p>
<p><em>Woodcliff Lake, NJ – August 20, 2008&#8230; MINI USA announced today the introduction of a free app to MINI owners that allows access to roadside assistance with the touch of an icon. The new MINI Road Assist mobile application was developed by Allstate Roadside Services and is available for iPhone and select BlackBerry users. The app connects users to roadside assistance while automatically supplying the service provider with all relevant information about the vehicle, most importantly, its exact location. </em></p>
<p><em>&#8220;MINI owners appreciate technological innovation and will welcome the additional peace of mind that comes from having fast, easy access to the free roadside services provided during their warranty period,&#8221; said Jim McDowell, Vice President MINI USA. </em></p>
<p><em>Whether it&#8217;s for a battery boost or to replace a flat tire, the new MINI Road Assist app for iPhone and BlackBerry users puts control in the driver&#8217;s hand – and handset. Perhaps the best part, it eliminates the need for lengthy conversations about vital vehicle information and location and jumps directly to sending help after a short call. </em></p>
<p><em>To begin using the app, MINI owners will need to download it to their iPhone or compatible BlackBerry device. Step-by-step instructions guide users to enter their Vehicle I.D. (VIN), name, address and other details – even uploading a photo of their MINI. When a MINI owner needs roadside help, they simply launch the app, select their service need and press the &#8220;call&#8221; button. Their user information, vehicle location and service need are all transmitted automatically to customer service representatives – saving valuable time to get them motoring again as quickly as possible. </em></p>
<p><em>This feature utilizes global positioning system (GPS) technology, pinpointing a caller&#8217;s location to help customer service representatives identify the nearest available service provider and communicating their exact location. Once service is confirmed, the mobile app delivers the driver with the service provider&#8217;s name, an estimated time of arrival and an automated service follows up to ensure the issue has been resolved. </em></p>
<p><em>&#8220;As the exclusive provider of roadside assistance for MINI USA and a number of other prestigious auto brands, Allstate Roadside Services is proud to launch this application designed to enhance the MINI owner&#8217;s experience,&#8221; said Patrick O&#8217;Brien, president of Allstate Roadside Services. </em></p>
<p><em>It&#8217;s free to MINI owners and can be downloaded <a href="http://www.youtube.com/miniusanews">here</a>:<br />
</em></p>
<p><em>To access a video of the app and how it works, click the<a href="http://www.youtube.com/miniusanews"> link</a>:</em></p>
<p><em>All MINI USA owners have access to roadside assistance free of charge as long as the vehicle remains under warranty. Customers whose warranty has expired may still download the free app and use the roadside assistance for a fee set by the service </em></p>
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		<item>
		<title></title>
		<link>http://autofspace.com/2009/09/05/27/</link>
		<comments>http://autofspace.com/2009/09/05/27/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 17:16:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Video]]></category>

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