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Toyota’s Social Network Racer Game.

Posted on 29. Oct, 2011 by Martin Biela.

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Promoting a new product through a Facebook app is nothing new, but Toyota and agency party (Toyota Toy App) added an extra spin to their virtual racing game by building the track’s signage based on your personal Facebook content. Called Social Network Racer, the purpose of the Facebook racing game is to help promote the [...]

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Nissan and Adobe create next generation 3D experience

Posted on 03. Oct, 2011 by Martin Biela.

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Congrats to Nissan, Adobe and Digitas Labs. The three took the next stage into visualization of the automotive digital world. Also when the idea has been around for a while, Digitas has a good connection to Adobe and so they have the chance to produce this industrial first asset. Nissan Europe has launched Stage JUK3D, [...]

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Volkswagen’s Augmented Reality App

Posted on 29. Jul, 2011 by Martin Biela.

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The Golf Cabriolet is finally back after 9 years of absence, since production stopped in 2002 after 23 years of success. Amongst all brands and types, soft-tops have always enjoyed a significant attraction and the challenge still remains to present the latest vehicles as quickly as possible for the general public to discover and enjoy. [...]

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Blue your friends

Posted on 09. Jul, 2011 by Martin Biela.

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VW Belgium asked belgium 1md to create an online campaign for their BlueMotion technology. The objectives? Highlight 2 important facts about Bluemotion: it’s not only the most efficient green technology; it’s also the least expensive. 1md decided to work with BWAT on a simple, but convincing idea: we’re going to demonstrate how much your friends [...]

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Hyundai Accent 3D Projection Mapping.

Posted on 07. Apr, 2011 by Martin Biela.

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Hyundai recently unveiled one of the most innovative examples of 3D projection mapping technology we’ve seen to promote its new Accent vehicle. And also see the Making Of: Showcasing its tag line ‘New Thinking. New Possibilities’ the brand utilised both horizontal and vertical surfaces to develop a truly multi dimensional experience. Not only that but [...]

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Nissan Juke Studio with the hottest emerging artist.

Posted on 06. Mar, 2011 by Martin Biela.

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The Nissan Juke has a bold design and 3 innovative driving modes that set it apart from any other urban vehicle. But to capture the attention of a savvy young audience, Nissan need to prove its relevance. So Nissan found some of the hottest emerging artists, and asked them to create artwork that will live [...]

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Homework: Opel Corsa Digital Campaign, Gesture AR App and Graffiti Documercial with Daim and Loomit

Posted on 19. Feb, 2011 by Martin Biela.

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In the homework series we will describe digital campaigns and cases that are created from MRM worldwide. So feel free to comment … The last campaign we launched for Opel/ Vauxhall is the new Corsa. It’s a fullscreen flashed microsite in the graffiti style of the campaign. Daim and Loomit, the guys behind the campaign [...]

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3D Graffiti

Posted on 24. Nov, 2010 by Goran Minov.

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3D Drawing in Augmented Reality from String on Vimeo. Based on the Unity-3D-Engine, “Scrawl” Real 3D drawing in Augmented Reality on an iPhone, using multi-touch. The british String Labs ltd. shows a very fast app that can run at the camera’s maximum framerate even on an iPhone 3G with lots of 3D content onscreen. It [...]