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VW AR App. Beetle Juiced Up.

Posted on 29. Oct, 2011 by Martin Biela.

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Connecting traditonal media e.g. print ads or billboards to a digital world is a tricky task. The AR App from Volkswagen Canada “Juiced Up” is of course entertaining, but has no extra value. And I am not meaning it has always to be added product information, it could also be a storytelling way like Fiat: [...]

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Volkswagen’s Augmented Reality App

Posted on 29. Jul, 2011 by Martin Biela.

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The Golf Cabriolet is finally back after 9 years of absence, since production stopped in 2002 after 23 years of success. Amongst all brands and types, soft-tops have always enjoyed a significant attraction and the challenge still remains to present the latest vehicles as quickly as possible for the general public to discover and enjoy. [...]

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Fiat: Street Evo iPhone App Case Study

Posted on 08. May, 2011 by Martin Biela.

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Here’s a great iPhone app from Leo Burnett Madrid. To promote the new Fiat Punto Evo to a tech savy target market they came up with this mobile app that treats road signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo. For example; a [...]

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AR Apps the new Add On Information Layer for Classical Campaign Assets. Volkswagen: Virtual Test Drive and Honda Jazz Unpredictable Life.

Posted on 03. Apr, 2011 by Martin Biela.

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More and more Smartphones with AR are a Add On Information Layer for Offline Advertising. Early February 2011 Honda Jazz Campaign Unpredictable Life started with an additional TVC AR Layer. The team at Wieden + Kennedy London has created an animated oh so pretty 60 second spot to assist the launch of the new Honda [...]

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Ford launches outdoor augmented reality campaign

Posted on 20. Feb, 2011 by Martin Biela.

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Ford is launching an outdoor augmented reality campaign to put its new C-Max model into people’s hands. The campaign, created by Ogilvy & Mather in partnership with JCDecaux Innovate, will project miniaturised 3D virtual models of the seven-seater Grand C-Max into the hands of passers-by who interact with the screens. Ford claims it’s the first [...]

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Homework: Opel Corsa Digital Campaign, Gesture AR App and Graffiti Documercial with Daim and Loomit

Posted on 19. Feb, 2011 by Martin Biela.

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In the homework series we will describe digital campaigns and cases that are created from MRM worldwide. So feel free to comment … The last campaign we launched for Opel/ Vauxhall is the new Corsa. It’s a fullscreen flashed microsite in the graffiti style of the campaign. Daim and Loomit, the guys behind the campaign [...]

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Wikitude Drive

Posted on 03. Jan, 2011 by Goran Minov.

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Somehow it’s funny, but a quite obvious AR application seems to have waited, until AR has gotten into mass consumer’s attention. Already a year ago, austrian AR company Mobilizy introduced their new idea for the first time and now, since December 2010, the idea has become (augmented) reality. Wikitude Drive is the worlds first fully [...]

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Nissan Juke Creates Comic-Book iAd Dubbed “Mission: Donuts”

Posted on 28. Nov, 2010 by Martin Biela.

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Nissan was one of the first companies to jump onto Apple’s new iAd platform with its new Leaf EV. That campaign must have been viewed as a success, as they are now about to unleash a new campaign using Apple’s iAd platform. Nissan views the iPhone as innovative, and they make the same claim about [...]

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2011 Scion tC | Take On The Machine

Posted on 24. Nov, 2010 by Martin Biela.

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Together with Scion, global creative agency ATTIK began reaching out to young, predominantly male drivers across the U.S. with numerous cross-media marketing initiatives aimed at driving online searches for “the machine,” and building intrigue around the 2011 Scion tC sports coupe. “In essence, our campaign presents ‘the machine’ as a menacing city, and it invites [...]