autofspace

VW Fanwagen

Posted on 04. Nov, 2011 by Goran Minov.

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Crowd Sourcing and Social Media are taking the next step as it seems. Lately we have seen several activities that offered a customized (real) product via a social media campaign. Next in line is Volkswagen in the Netherlands and the germany agency Achtung. Fanwagen is a “Like”-campaign on the Facebook Profile of VW NL, which basically gives the [...]

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Hack your car. Ford and BugLabs open their cars with SDK kit

Posted on 16. Oct, 2011 by Martin Biela.

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There are many developments around connectivity in the digital automotive industry. Ford does a great Job with Sync (still I think voice control is the right safety solution, see older post), but with the crowd sourced OpenXC platform from BugLabs they really do the next step. Engadget writes The result is OpenXC, a platform that [...]

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VW – People’s Reviewer

Posted on 23. Aug, 2011 by Goran Minov.

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Brands are on the way to recognize that Social Media isn’t just about connecting to old school friends and posting funny videos, but that true value lies in these connections. In the end, Brands have to direct line to their costumers, where complaints can be responded to fast, general feelings can be monitored and even [...]

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Volkswagen. Let’s make an AD together …

Posted on 23. Jun, 2011 by Martin Biela.

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Crowdsourcing and Co Creation will be the next Level of UGC. Volkswagen in Canada have come with an idea to use one of their facebook fans to be the creative on the next TVC they produce. They’ll get to pick the script, the car, the cast, add music and edit the spot. They will also [...]

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Toyota: 100 Cars for Good Work

Posted on 17. May, 2011 by Goran Minov.

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Currently we see that all major car manufacturers communicate their efforts for a green environment and their eco-friendlyness, but Toyota is taking a different approach in the US. They come with a community-minded contest that is aiming at local nonprofit organisations. Starting May 9 through August 16, it’s the voters’ turn to do their own [...]

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Peugeot crowdsources creative to liven up positioning

Posted on 08. May, 2011 by Martin Biela.

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Peugeot is turning to crowdsourcing in an effort to give its recently introduced ‘Motion and Emotion’ strapline more meaning. Peugeot UK has partnered eYeka, a crowdsoucing company, and is offering £6,000 in a competition for its membership of 155,000 graphic designers, film makers and other creatives. The competition calls for creative treatments that reflect the [...]

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Toyota Prius: Hybrid Roller Coaster

Posted on 06. May, 2011 by VJaenicke.

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As part of Toyota’s Ideas for Good campaign, they create a refreshing transformation of the Toyota Prius into a roller coaster. The idea was to take something apart, and to create something totaly new out of it. On their Ideas for good microsite Toyota asked the public to submit ideas to on how to repurpose [...]

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Nissan – Behind the Hit teams up with Spotify for live gig broadcast.

Posted on 03. Apr, 2011 by Martin Biela.

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Again digital campaign fron Nissan Juke. These guys really how to play the online game. Spotify is to broadcast a live concert for the first time next month, sponsored by Nissan. The gig is part of Nissan’s Behind The Hit campaign for its Juke model, in which it asked people to mix a song that [...]

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Rolly-Royce. Electric Luxury. Join the debate.

Posted on 06. Mar, 2011 by Martin Biela.

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Maybe the luxuriest crowd sourcing project in the digital automotive campaigning from Rolls-Royce. On ectricluxury.com, Rolls-Royce developed a portal to fuel a wider global debate seeking views on the question of electric luxury from media, VIPs and stakeholders. The site will also deliver regular updates of the car’s progress while on tour. It’s also connected [...]

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Telekom’s Appfahren.de – Crowdsourcing ideas for the automotive app

Posted on 15. Jan, 2011 by Martin Biela.

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Other automotive brands like VW already had competitions to find ideas about integrating and connecting smart phone apps to your car. New is that a telecommunication company like telekom is searching for that. So is it just a sweepstake or could it be more. The interest of user is already there, over 320 ideas in [...]