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Subaru Interactive Brochures

Posted on 09. Mar, 2012 by Goran Minov.

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Subaru has worked hard to brand itself as an eco-friendly car company. Today, that reputation gets a boost from six new, digital brochures touting Subaru’s 2012 lineup of vehicles. The brochures are available for the 2012 Impreza, Impreza WRX/STI, Legacy, Outback, Forester, and Tribeca – just visit the Subaru website and select the vehicle you’d like to review. (There are [...]

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Zipcar Brings Car Reservations To Facebook.

Posted on 30. Oct, 2011 by Martin Biela.

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Most of the world’s successful companies follow one simple rule: they bring their goods and services directly to consumers, rather than waiting for consumers to come to them. Now, Zipcar is following suit by bringing its car reservation service to Facebook. Zipcar knows that most of its subscribers –around 88% — are also Facebook users, [...]

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Hack your car. Ford and BugLabs open their cars with SDK kit

Posted on 16. Oct, 2011 by Martin Biela.

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There are many developments around connectivity in the digital automotive industry. Ford does a great Job with Sync (still I think voice control is the right safety solution, see older post), but with the crowd sourced OpenXC platform from BugLabs they really do the next step. Engadget writes The result is OpenXC, a platform that [...]

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Toy Toyota. Backseat Driver

Posted on 17. Jul, 2011 by Martin Biela.

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Backseat Driver, the first product introduced by ToyToyota, is an iPhone application which allows users to enjoy driving from the back seat of their car. Cute and well executed. Tokyo/N.Y.-based creative shop Party just launched this new mobile game/app that makes riding in a Toyota extra fun for kids, but letting them in on the [...]

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Find out how an EV could fit into your life with BMW EVolve

Posted on 20. Apr, 2011 by Martin Biela.

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BMW’s new iPhone App gives you a feel for what it’s like switching to an EV by logging and saving your day-to-day commute, and learning about the benefits of electric mobility. What can an EV do for you? Introducing BMW EVolve – a new iPhone/iPad App from BMW that helps you get a feel for [...]

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The big automotive buzzword this year: Connected Cars… Part 3 BMW ConnectedDrive

Posted on 23. Jan, 2011 by Martin Biela.

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Just 2 days ago, BMW began another teaser campaign. The official BMW Youtube Channel published an interesting short video that appeares to announce a new concept car: the BMW ConnectedDrive Concept Vehicle. Supported by a new microsite BMW ConnectedDrive Future Lab. Teaser (Tron Look and Feel) With the Geneva Motor Show in sight, we can only assume [...]

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The big automotive buzzword this year: Connected Cars… Part 2 Toyota Entune

Posted on 22. Jan, 2011 by Martin Biela.

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In the second part I’ll take a look at the new Toyota Entune connencting cars systsem. Unveiled at the Consumer Electronics Show, the new integrated multimedia system uses the driver’s Net-enabled and Bluetooth-equipped smartphone. After downloading the Toyota Entune mobile application and pairing a Bluetooth capable phone with their Toyota vehicle, customers can begin accessing [...]

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The big automotive buzzword this year: Connected Cars… Part 1 Ford Sync

Posted on 09. Jan, 2011 by Martin Biela.

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Regarding Mashable 1 of the big 5 technologies on the CES 2011 will be Connected Cars ( thx Vijay for the Tweet ). There a several solutions in the market like Ford Sync, BMW ConnectedDrive (see Goran’s post on autofspace), GM’s OnStar, Toyota Entune… An August report by market research firm IMS forecasted that the [...]