autofspace

VW AR App. Beetle Juiced Up.

Posted on 29. Oct, 2011 by Martin Biela.

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Connecting traditonal media e.g. print ads or billboards to a digital world is a tricky task. The AR App from Volkswagen Canada “Juiced Up” is of course entertaining, but has no extra value. And I am not meaning it has always to be added product information, it could also be a storytelling way like Fiat: [...]

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Hyundai Accent 3D Projection Mapping.

Posted on 07. Apr, 2011 by Martin Biela.

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Hyundai recently unveiled one of the most innovative examples of 3D projection mapping technology we’ve seen to promote its new Accent vehicle. And also see the Making Of: Showcasing its tag line ‘New Thinking. New Possibilities’ the brand utilised both horizontal and vertical surfaces to develop a truly multi dimensional experience. Not only that but [...]

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Mercedes-Benz: Transparent Walls Installation to feature “Pre-Safe”.

Posted on 02. Apr, 2011 by Martin Biela.

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Mercedes-Benz have created an innovative digital installation to showcase a new feature called “pre-safe”, an automatic detection system looking for road danger, that actually has the power to take control of the car to avoid possible incidents, like say, emergency breaking. So, the guys at agency Jung von Matt/Elbe in Germany, created “Transparent Walls” in [...]

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OLED – Flex to the max

Posted on 15. Dec, 2010 by Goran Minov.

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Sony, LG, Samsung … major manufacturers are working on flexible OLED displays. On this years Consumer Electronics Show (CES) display prototypes and ideas had been presented which may just be a start into a new era. After digital has assimilated classic advertising, it may now absorb classic mediums. I wonder how long it will take [...]

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Media Surfaces

Posted on 03. Dec, 2010 by Goran Minov.

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The guys at Berg, London, again show us a very neat vision of the future and how information is being displayed and consumed as they see it. Especially their concept video is as always a true eye candy. The visions show a seamless integration of one’s online connections into real everyday objects. The convergence at [...]