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Land Rover: Being Henry – Interactive film to promote the brand’s metro 4X4

Posted on 10. May, 2011 by Martin Biela.

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A Must See *** Seems like a content competition between Land Rover’s Hello Evoque- and Nissan Jukes campaign is going on this spring/summer. Just 3 days ago we posted Land Rover Windows Media Visualization and today Land Rover come up with a really nice execution of an interactive film, called BeingHenry. Visit: helloevoque.com/beinghenry The film [...]

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Toyota Prius: Hybrid Roller Coaster

Posted on 06. May, 2011 by VJaenicke.

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As part of Toyota’s Ideas for Good campaign, they create a refreshing transformation of the Toyota Prius into a roller coaster. The idea was to take something apart, and to create something totaly new out of it. On their Ideas for good microsite Toyota asked the public to submit ideas to on how to repurpose [...]

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Nissan Juke Rocks.

Posted on 01. May, 2011 by Martin Biela.

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Seems like the Nissan Juke digital campaign never stops. For me one of the best campaign this year so far. The Nissan Juke Rocks campaign features a competition for up-and-coming music acts. Each act was presented with a car for a week and given a series of challenges to complete, such as making a music [...]

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Mazda launches first brand-led campaign.

Posted on 02. Apr, 2011 by Martin Biela.

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Mazda has launched its first pan-European integrated campaign for its overall brand. The campaign, called Defy Convention, kicks off online today and will roll out across TV, outdoor and press in the coming weeks. Visitors to the campaign site can watch a series of films along the theme of Mazda’s brand heritage and values. The [...]

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Homework: Opel Corsa Digital Campaign, Gesture AR App and Graffiti Documercial with Daim and Loomit

Posted on 19. Feb, 2011 by Martin Biela.

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In the homework series we will describe digital campaigns and cases that are created from MRM worldwide. So feel free to comment … The last campaign we launched for Opel/ Vauxhall is the new Corsa. It’s a fullscreen flashed microsite in the graffiti style of the campaign. Daim and Loomit, the guys behind the campaign [...]

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Honda CR-V spot inspired by a weather app design

Posted on 05. Feb, 2011 by Martin Biela.

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Yesterday got an email from Roger Darnell from Brand New School. Quiet amazing for us to get the first email by a production company and design studio to post about their stuff. So feel free to send us your latest websites, campaigns etc. We really love that. The agency’s creative brief called for Brand New [...]

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BMW Unscripted

Posted on 28. Dec, 2010 by Martin Biela.

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Really nice brand work for BMW from Digitalkitchen and GSD&M. BMW is telling real stories about their customers who are really loving the german brand. In this new initiative to engage the BMW fans and owners, the Munich-based automaker kicks-off a new project: BMW Unscripted. The short films is a series about people, talking about [...]