autofspace

Forza Motorsport 4: EVs are taking over

Posted on 31. Oct, 2011 by Goran Minov.

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We here at Autofspace all love cars. Of course we also love computer games. And I’m sure all of us have spent much time in the past with racing games like Test Drive, Need for Speed or Gran Turismo. Why? Because we got the chance to let those machines hurrling, those V8′s roaring and those [...]

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Rockstar Bootcamp with Evil Jared

Posted on 08. Sep, 2011 by Goran Minov.

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Earlier this year SEAT set up an integrated campaign that was tied to one of germany’s major music events: „Rock am Ring“ and „Rock im Park. As main sponsor SEAT took the chance to stage their new Ibiza Specialedition. As a somewhat smart move SEAT could land Evil Jared from the Rockband Bloodhound Gang as [...]

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Ford’s global test drive

Posted on 16. Aug, 2011 by Goran Minov.

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In the past Ford took several different approaches to fuel the brand with emotion and to gain fans from all over the world when it started the Gymkhana World Tour and the Octane Academy. This year, in the beginning of 2011, Ford was aiming again at a worldspanning campaign to shift attention to the new [...]

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Testdrive anywhere: MINIMaps

Posted on 20. Jun, 2011 by Goran Minov.

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What is the first thing that comes to your mind, when you think of a BMW MINI? Fun and sporty driving. And why not offering a racing experience to all of your fans? The guys and girls of DDB Paris and the digital production company Unit 9 just did that for MINI. “We had to [...]

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Social Gaming with Toyota Prius

Posted on 14. Apr, 2011 by Goran Minov.

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Farmville was one of the first major hits in social gaming. With over 33 Mio. registered Fans and over 51 tsd. active monthly users the game opened a new channel in marketing and a new layer of customer relationship. Brands haven’t yet discovered this space or haven’t had no real idea to integrated themselves into [...]

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Vertical Run with Audi’s e-tron

Posted on 22. Dec, 2010 by Goran Minov.

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PlayStation launched with PlayStation Home a virtual space for their game console, where Gamers can meet and compete with eachother. The gaming network is a plattform for social games and more. As first car brand, Audi introduced 2009/2010 their own Audi Space to promote the concept car e-tron within a virtual and futuristic world. Users [...]