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Ford Mustang Customizer Native App

Posted on 26. Aug, 2012 by Martin Biela.

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Just before go into details with the customizer. One very interesting thing is, that Ford force the user to download the Native App instead of optimizing it in HTML5 for the Safari Browser on the iPad. Personally I think, depending on the interactions and user experience it is more than a valid way. And good [...]

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Toyota Belgium offering adventurous location-based RAV4 discounts

Posted on 23. Feb, 2012 by Martin Biela.

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Toyota Belgium has just launched a new campaign for the Toyota RAV4 Black Edition that allows participants to earn discounts for the vehicle based on their location. Smartphone users download the RAV4 Adventure Discount App, travel to a so-called adventurous location within Belgium and sign in with the application. The app then calculates a discount [...]

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Toy Toyota. Backseat Driver

Posted on 17. Jul, 2011 by Martin Biela.

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Backseat Driver, the first product introduced by ToyToyota, is an iPhone application which allows users to enjoy driving from the back seat of their car. Cute and well executed. Tokyo/N.Y.-based creative shop Party just launched this new mobile game/app that makes riding in a Toyota extra fun for kids, but letting them in on the [...]

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Find out how an EV could fit into your life with BMW EVolve

Posted on 20. Apr, 2011 by Martin Biela.

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BMW’s new iPhone App gives you a feel for what it’s like switching to an EV by logging and saving your day-to-day commute, and learning about the benefits of electric mobility. What can an EV do for you? Introducing BMW EVolve – a new iPhone/iPad App from BMW that helps you get a feel for [...]

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AR Apps the new Add On Information Layer for Classical Campaign Assets. Volkswagen: Virtual Test Drive and Honda Jazz Unpredictable Life.

Posted on 03. Apr, 2011 by Martin Biela.

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More and more Smartphones with AR are a Add On Information Layer for Offline Advertising. Early February 2011 Honda Jazz Campaign Unpredictable Life started with an additional TVC AR Layer. The team at Wieden + Kennedy London has created an animated oh so pretty 60 second spot to assist the launch of the new Honda [...]

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Honda CR-V spot inspired by a weather app design

Posted on 05. Feb, 2011 by Martin Biela.

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Yesterday got an email from Roger Darnell from Brand New School. Quiet amazing for us to get the first email by a production company and design studio to post about their stuff. So feel free to send us your latest websites, campaigns etc. We really love that. The agency’s creative brief called for Brand New [...]

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Range Rover Evoque – Pulse of the City

Posted on 27. Dec, 2010 by Martin Biela.

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Becoming fwa’s site of the day, we took a closer look to the Range Rover Evoque – Pulse of the City campaign created by Brooklyn Brothers and produced Fi. As part of its efforts to launch the Range Rover Evoque – the auto manufacturer’s first compact city model, Range Rover has identified 40 influential ‘City [...]

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Renault launches Europe’s first iAD with electric car “Twizy”

Posted on 07. Dec, 2010 by Martin Biela.

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Renault is to use Apple’s iAd network to launch its 100% electric car, the Twizy, in what the marque claims is a European first. The ads will be integrated into iPhones and iPod apps so users don’t have to leave the app to view them. Features of the Renault ads include allowing users to shake [...]

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3D Graffiti

Posted on 24. Nov, 2010 by Goran Minov.

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3D Drawing in Augmented Reality from String on Vimeo. Based on the Unity-3D-Engine, “Scrawl” Real 3D drawing in Augmented Reality on an iPhone, using multi-touch. The british String Labs ltd. shows a very fast app that can run at the camera’s maximum framerate even on an iPhone 3G with lots of 3D content onscreen. It [...]