autofspace

MINI lunatics in outer space

Posted on 12. Aug, 2011 by Goran Minov.

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Mini has launched a new campaign that is yet another puzzle of the great 10th anniversary of the brand. In 2001 the first MINI built by BMW left the production halls in Oxford. To celebrate this, the digital communication agency Lida (London) created a CRM campaign, that is .. let’s say … out of this world. Mini [...]

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Testdrive anywhere: MINIMaps

Posted on 20. Jun, 2011 by Goran Minov.

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What is the first thing that comes to your mind, when you think of a BMW MINI? Fun and sporty driving. And why not offering a racing experience to all of your fans? The guys and girls of DDB Paris and the digital production company Unit 9 just did that for MINI. “We had to [...]

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Motorshows the new Social Media Oscar’s & MINI Rocketman Concept. Geneva 2011.

Posted on 06. Mar, 2011 by Martin Biela.

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As we follow the motorshows the last years, one major trend is to publish all the news and events taking place on automotive social media websites. But as social media is the no. 1 relevant channel to communicate to the customers, brands like mini and bmw develop high cost moving material to promote concept cars [...]