autofspace

Kia’s alternative check-ins. When the Place is a Car

Posted on 13. May, 2011 by Martin Biela.

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Interesting use of Facebook Places by Kia Motors in Sweden (the agency is BerntzonBylund). Instead of asking people to check in at the Kia dealers, they asked them to “check in” at different Kia car models. 25 people were invited to do so, and with their check ins they spread the voice to 4500 people [...]

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Range Rover Evoque – Pulse of the City. Part 2

Posted on 06. May, 2011 by Martin Biela.

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In an earlier post, we took a look on the Range Rover Evoque campaign. Since the campaign started the Geo Art craze with OKGo, who turned the streets of LA into a giant etch-a-sketch using the iPhone app, users have been busy sending in their journeys for a chance to make the final cut of [...]

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Nissan Juke Rocks.

Posted on 01. May, 2011 by Martin Biela.

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Seems like the Nissan Juke digital campaign never stops. For me one of the best campaign this year so far. The Nissan Juke Rocks campaign features a competition for up-and-coming music acts. Each act was presented with a car for a week and given a series of challenges to complete, such as making a music [...]