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Skoda Yeti iPad app

Posted on 02. Jul, 2012 by Goran Minov.

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We have seen several examples of configurators on mobile or tablet devices and even on table devices like Microsoft’s Surface table. Now Skoda has brought out a very nice Car Configurator to the iPad for its Yeti. The used technology is Flash ActionScript 3.0 to develop this Adobe AIR-based iOS app by the Polish Agency GoldenSubmarine. Unfortunately, the [...]

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Skoda Uses Spotify To Put Romance In the Passenger’s Seat

Posted on 21. Jul, 2011 by Martin Biela.

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The music service Spotify is a big hit with younger consumers, and not surprisingly, advertisers from every industry are going full-tilt capitalize on its booming popularity. Here in the U.S., most of those marketing tactics have been fairly ho-hum, but Volkswagen’s Skoda brand is doing something different: using Spotify not only to sell cars, but [...]

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Skoda Fabia… I like

Posted on 06. Jan, 2011 by Martin Biela.

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Really clever idea to get more friends for your car company by skoda. “The more you like, the less you pay”. Visitors to the Skoda Belgium Facebook page can see the current price of the car on a prominent display where it is updated in real-time; if someone likes Skoda Belgium’s Facebook page, the price [...]

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Skoda Fabia vRS – Mean or Lovely?

Posted on 27. Nov, 2010 by Martin Biela.

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Skoda enjoys its strongest year on record, the car manufacturer is launching a new multi-million euro uk marketing campaign for the Fabia vRS. The 12-week campaign is centred around a 60 second TV commercial from Fallon and will see Skoda unveiling a ‘meaner’ side for the high-performance Fabia vRS. The new advert will feature a [...]

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Skoda RS Webrallye

Posted on 25. Nov, 2010 by Goran Minov.

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Similar to Scion’s AR Rallye game, Skoda introduced their new and sportiest model, the Skoda RS, with a webrallye. Also printing out a steeringwheal as qr code, the user could play the game by steering the car in front of his webcam. The gameplay (meaning: the actual steering of the car) was a bit tricky [...]