autofspace

Telling Your First Car Story to Subaru

Posted on 02. Mar, 2012 by Martin Biela.

1

Using text-to-video technology, FirstCarStory.com turns words and phrases into custom animations. The experience begins when the user lands on the home page, where they find the car generator; this allows users to create their beloved first car right down to the degree of damage the car may have incurred. Next the user cruises over to [...]

Continue Reading

Mercedes. Dirty Letters.

Posted on 14. Apr, 2011 by Martin Biela.

0

Mercedes came up with an innovative way of marketing its new Mercedes Sprinter Van as it positioned the vehicle as the must have workhorse for businesses. The idea was remarkably simple and boiled down to sending ‘dirty letters’ to its target business customers. The tyres of a custom Sprinter van were specially carved with reverse [...]

Continue Reading

Motorshows the new Social Media Oscar’s & MINI Rocketman Concept. Geneva 2011.

Posted on 06. Mar, 2011 by Martin Biela.

0

As we follow the motorshows the last years, one major trend is to publish all the news and events taking place on automotive social media websites. But as social media is the no. 1 relevant channel to communicate to the customers, brands like mini and bmw develop high cost moving material to promote concept cars [...]

Continue Reading

smart studio

Posted on 29. Nov, 2010 by Goran Minov.

0

A year ago the smallest und maybe craziest TV studio launched: in a smart. The smart started a tour across the trendiest and most “in” capitals in europe: Rom, Berlin, Paris, Londin and Barcelona. But it was not just a roadtrip with a diary telling how good the car is, but it was more of [...]