Tag Archives: Volkswagen
Posted on 19. Feb, 2013 by Goran Minov.
A group of graduates of the Willem de Kooning Academy are taking Google’s Search Engine Optimization to a whole new level. They came up with Search Engine Advertising, which means that they are turning Google into a unique advertising medium. With the help of hardcore SEO-craftmanship it’s now possible to display a complete ad in [...]
Posted on 26. Jul, 2012 by Goran Minov.
Volkswagen has put lots of energy (as in “marketing-budget”) into their latest and smallest model “up!”. The city car now has a new campaign to strengthen its position as a fun and friends car. Most things are more fun when done with friends. Just as cruising. Therefore the new Facebook campaign calls fans to grab [...]
Posted on 25. Apr, 2012 by Goran Minov.
There is always different ways a funktion or an object can be used. Communicate not the most obvious one to surprise your audience. Just like Volkswagen did with their special use of Facebooks photo album, which they called Flipdrive. For the new model, the VW Amorak, McCann Istanbul presents a little campaign on Facebook, called Flipdrive, to show that [...]
Posted on 13. Jan, 2012 by Martin Biela.
Here is a neat iAd from Volkswagen which ran in the Auto Esporte tablet magazine recently. Created for the Tiguan, the iAd showcases the Park Assist II feature that is now available, even off road. The iAd challenges readers to place their finders on the target spots which triggers the Volkswagen Tiguan to “self park” [...]
Posted on 29. Oct, 2011 by Martin Biela.
Connecting traditonal media e.g. print ads or billboards to a digital world is a tricky task. The AR App from Volkswagen Canada “Juiced Up” is of course entertaining, but has no extra value. And I am not meaning it has always to be added product information, it could also be a storytelling way like Fiat: [...]
Posted on 29. Jul, 2011 by Martin Biela.
The Golf Cabriolet is finally back after 9 years of absence, since production stopped in 2002 after 23 years of success. Amongst all brands and types, soft-tops have always enjoyed a significant attraction and the challenge still remains to present the latest vehicles as quickly as possible for the general public to discover and enjoy. [...]
Posted on 09. Jul, 2011 by Martin Biela.
On one of our last posts we blogged about the Car Sharing services from BMW Drive Now and Mercedes / Smart car2go. In the last 2 months VW Quicar and Peugeot’s MU launched. The independent from uk quoted: Last year, business analyst Frost & Sullivan predicted that 5.5 million Europeans will be part of a [...]
Posted on 23. Jun, 2011 by Martin Biela.
Crowdsourcing and Co Creation will be the next Level of UGC. Volkswagen in Canada have come with an idea to use one of their facebook fans to be the creative on the next TVC they produce. They’ll get to pick the script, the car, the cast, add music and edit the spot. They will also [...]
Posted on 27. May, 2011 by Goran Minov.
Volkswagen Spain have done an interesting experiment the past two weeks. With the help of the consumer insight researcher of GFK, people participated, to scientifically indentify reactions caused by the Golf GTI. From the 100 participants, 50 were from Barcelona and 50 from Madrid. They also called for a select group of bloggers on this study, that would then write an create buzz about the experiences during [...]
Posted on 16. May, 2011 by Goran Minov.
Yeah, we have been waiting for it. Kind of. Since mercedes and BMW announced their car-sharing concepts (see our post here) it was just a matter of time, when others would follow. Volkswagen now proclaimed their concept, called “Quicar – Share a Volkswagen“. The pilot phase will take place in the German city of Hannover. [...]